Verify. Measure. Optimize
Outdoor Advertising.
Ghana’s first independent OOH audience & trade visibility measurement platform. Field verification, board-level traffic, and measurement calibrated with census, mobile and mobility data, built on global standards for decision-grade analytics.
Populos is a subscription-based product of E Brandistry, a marketing and research company. Purpose-built for the Ghana OOH landscape.
Static, Digital and across formats
Populos verifies every site on the ground, then measures each format the way it actually works: a static board by who passes it, a digital ad by who passes during its share of the screen’s loop. You get impressions you can compare and buy across both.
Outdoor advertising lacks verification and measurability.
Outdoor advertising remains one of the most visible media channels, yet one of the least accountable. Most agencies still rely on sub-standard vendor-supplied photos to confirm a campaign is live, and impression numbers come from estimates rather than measurement.
No reliable way to confirm if campaigns are live, on billboards or in trade outlets
Limited visibility into actual performance
Little insight into the wider OOH landscape
Exposure to risks: damage, weather, creative theft
Media investments are made with uncertainty. We're changing that.
Populos
Campaign · Q1 Pilot Launch
Your OOH campaigns, finally measurable.
Outdoor advertising remains one of the most visible, yet least accountable media channels. Six capabilities, one measurement currency, adapted for the Ghanaian city, its trotros, pedestrian corridors and audience reality.
Audience Measurement
No more guessing how many people see your boards. OTS, Reach, GRPs and frequency, measured to global standards and built for Ghana's traffic patterns and audiences.
Live Monitoring
Theft, weather and time take their toll on billboards. Field teams verify board condition and creative compliance, so you always know what state your investment is in.
SEC% Audience Profiling
Socio-economic classification layered onto every board's audience: not just how many people pass a board, but who they are.
Real-Time Dashboards & Reporting
Manage every campaign the moment it's live. A dedicated dashboard tracks board health and performance, with monthly and post-campaign reporting.
Industry & Category Intelligence
See how brand categories invest in OOH. Track Share of Presence, board-level exposure comparisons and category concentration across the market.
AI-enabled Campaign Planning
The Populos AI Planner weighs reach, budget and board performance across hundreds of boards to recommend the optimal combination.
Built for decision makers in outdoor advertising.
Three subscriber types, one standard. Pricing is tailored to your portfolio, and early-bird members lock in their rate for life.
Local intelligence. Global standards. Verified performance.
Verification First
Know your campaigns are truly live, on billboards and in the trade, with geo-tagged proof instead of vendor-supplied photos.
Measured Impact
Understand real performance, not assumptions.
Operational Transparency
Conditions, status, risks, visible in one dashboard.
Strategic Advantage
Plan with intelligence, not intuition.